If you really want to get right down to it, adults love to color as much are their kids do. If you dont believe us, think about all of the artists that do oil and watercolor paintings, those that do pen and ink drawings and watercolor pencil drawings and artwork. This is simply the more appropriate and acceptable way for adults to continue coloring as we all did as kids. This is partially why both adults and children alike really enjoy having SpongeBob printable coloring pages available to them to color on.
This will help them to not only recognize different colors but to also learn the names of the different colors. Developing these skills will help in later development too as your child begins to learn to read and write. He or she can then learn how to write the names of all of the different colors. You see learning is progressive and incremental - it happens in stages. Step-by-step as I have described. This is the true beauty of learning...the more that your child puts in, the more they will get out of learning. As their knowledge grows, so will their interest in a range of different subjects.
I was picking out some coloring books for my friends children when she informed me that she would like to get a couple of books too. This is a 30 something year old woman. She then began picking out colored pencils as well with a gleam in her eye like a kid in a candy store. She couldnt wait to get home and start coloring in her new books. She picked Barbie Doll, princess type books and methodically chose what colors she would use for the first picture.