The lines of your coloring page are the rules you need to share with your team, share with them the boundaries. They are more likely to stay with in the lines if they know that they exist. Next by holding the work up for group and team acceptance they become their own self policing force. They can set self expectations and make constructive self criticism as well. The reward is acceptance and recognition from the team, an old saying is that a person can starve without any feedback, but only needs one good compliment to be filled to overflowing.
While coloring pages may seem simple in the minds of parents and other adults these days, they are often the passport into a more creative style of play. Yes, your child will simply color the picture online, but by doing so, she is learning not only to stay inside the lines, but to balance color and texture and to simply use her imagination. If a coloring page for kids is the first step into a full-fledged imagination based entertainment package, it is unlikely many parents will find them simple for long.
Coloring books generally have a theme of sorts. It might be that they are based on a Disney movie, or it is about animals, or vehicles, or something else. When selecting books for your children, remember that they will want to express their creativity, and will have a lot of fun with any coloring book, but will be more interested in a coloring booklet with a theme that appeals to them. Choose a color book that features their favorite characters, or the item of interest in their life. For example, if your little boy just loves trains, get a Thomas the Train coloring book. If your little girl is as girly as they come, look for the Disney Princess coloring book, or possibly Strawberry Shortcake.